The Visibility Factor

240. The Terms and Conditions That Quietly Shape Your Life
 
Today’s episode is a conversation with Amy Goldmacher about her recently published memoir, Terms and Conditions, and the personal history behind its unusual structure. The conversation centers on how grief, anxiety, perfectionism, and family dynamics can shape the way we show up in life and work, and why making those patterns visible can be deeply freeing.
We discuss Amy’s path from anthropology to publishing to memoir writing, plus the second-person, alphabetical structure that makes the book stand out. Sue also connects the book’s ideas to leadership, visibility, and the workplace, making this especially useful for anyone who tends to over-function, over-prepare, or stay behind the scenes.
Key topics
Amy Goldmacher’s background in anthropology and publishing
She studied anthropology because she wanted to understand why people do what they do.
She later worked in academic publishing, editorial marketing, and sales before returning to graduate study in anthropology.
Around 2019, she felt the urge to write her own story.
How Terms and Conditions came to be
Amy originally tried writing the memoir as a traditional chronological narrative.
Feedback from book coach colleagues and writing friends pushed her to rethink the structure.
She broke the manuscript into smaller pieces, assigned each a one-word title, and realized an alphabetical format could work.
Why the book is so personal
A major motivation was loneliness around her father’s death when she was 20.
She also writes about anxiety and the experience of keeping difficult emotions hidden.
Her goal was to help other people feel less alone.
The role of vulnerability and visibility
Amy describes the challenge of deciding what to share publicly.
She talks about having to build a visibility plan ahead of publication.
Posting photos and talking about the book repeatedly helped her feel more connected to the work and message.
How childhood patterns show up later in life
Sue highlights sections on anxiety, control, suffering, and responsibility.
Amy reflects on how relationships helped her see that not everyone shares her assumptions.
A key insight is learning that discomfort is information, not something always requiring a fix.
What it means to stop carrying other people’s emotions
The conversation explores the difference between what is yours to manage and what belongs to others.
Amy says that learning this boundary was a major turning point.
Sue connects this to parenting, marriage, and leadership.
Visibility for introverts and quieter communicators
Amy says visibility is possible even with a quieter style.
She does not think she needs to become someone louder or more performative.
Instead, she is focusing on speaking to a specific audience with a clear message.
Legacy and the book’s central message
Amy says she wants the book’s message to endure: the terms and conditions we grew up with do not have to determine the rest of our lives.
The final sections emphasize agency, acceptance, and discernment.
Both Sue and Amy stress that people can change even if their early conditioning was powerful.
Book that Amy recommends: Serial FIxer by Leah Marone
Learn more about Amy and her new book – Terms and Conditions
 
Connect with Susan M. Barber
If this episode resonated with you, share it with another leader who would benefit!
You can connect with Susan M. Barber for coaching, leadership development, speaking engagements, and visibility strategy work focused on helping leaders become more influential, trusted, and impactful inside organizations. Check out my books, The Visibility Factor and Your Journey to Visibility Workbook!
https://susanmbarber.com
https://www.linkedin.com/in/susanbarbercoaching/

239. Can You Explain Your Strategy in Two Minutes?
Sue Barber shares a practical framework for turning complex strategy, projects, and programs into a short, clear message senior leaders can actually absorb. The episode focuses on how to speak with more clarity, create visibility, and position yourself as someone ready for the next step.
Key topics
Why strategy communication matters for visibility and leadership readiness.
She breaks down how to explain a project or program in about two minutes without getting lost in details.
The core idea is to start with the big picture first, then move into the specifics.
Sue shares five questions to structure a strategic update:
Where are we going?
Why are we going there?
What matters most?
What are we doing differently?
What does success look like?
Senior leaders do not need every detail, but they do need the right context in a concise format.
The importance of explaining the business reason behind the work, not just the task itself.
The value of naming what is unique, innovative, risky, or different about the approach.
Success criteria should be clear, whether measured by revenue, cost, quality, capability, or strategic outcomes.
The episode closes by framing succinct communication as a way to demonstrate strategic thinking and build credibility.
 
Connect with Susan M. Barber
If this episode resonated with you, share it with another leader who would benefit!
You can connect with Susan M. Barber for coaching, leadership development, speaking engagements, and visibility strategy work focused on helping leaders become more influential, trusted, and impactful inside organizations. Check out my books, The Visibility Factor and Your Journey to Visibility Workbook!
https://susanmbarber.com
https://www.linkedin.com/in/susanbarbercoaching/

238. The 5 Questions Strategic Leaders Ask Before Making Big Decisions
 
Sue Barber shares a practical strategy 101 episode focused on the questions leaders should ask before making decisions. The episode is designed to help managers, project leads, and individual contributors slow down, think strategically, and avoid costly rework later. Barber shares a practical solo episode on how professionals can frame their work in more strategic language. The focus is on moving from describing activity and execution to showing business value, impact, and decision making. If you want stronger visibility with leadership, this episode is about changing how you think about, and talk about, your day-to-day work.
Key Takeaways
What are we trying to accomplish?
She explains this as a reset question that helps align the room on the actual decision or outcome.
Asking the objective early can stop meetings from going in circles and prevent wasted time and money.
Why does it matter to the business?
Sue emphasizes evaluating revenue impact, cost impact, budget, staffing, and whether the work actually moves the business forward.
She shares how broad business understanding, especially across functions like IT, helps leaders make stronger decisions.
What has to be true for us to succeed?
This question surfaces whether the right people, skills, scope, strategy, and plan are in place.
She notes that projects often struggle when the team is available but not qualified for the work.
What choices or trade-offs do we need to make?
Sue discusses options like reducing scope, shifting timing, adding contractors, or rethinking whether the work should happen now.
She distinguishes between quantitative benefits and strategic, qualitative benefits, noting that both can matter depending on the goal.
What could prevent us from achieving the outcome?
Sue encourages leaders to think through risks, competing priorities, shared resources, organizational changes, and contingency planning.
She recommends building in contingency funding and extra time when uncertainty is high.
The episode closes by encouraging listeners to use these questions in one-on-ones, client conversations, and team meetings to avoid rushed decisions and future rework.
 
 Connect with Susan M. Barber
If this episode resonated with you, share it with another leader who would benefit!
You can connect with Susan M. Barber for coaching, leadership development, speaking engagements, and visibility strategy work focused on helping leaders become more influential, trusted, and impactful inside organizations. Check out my books, The Visibility Factor and Your Journey to Visibility Workbook!
https://susanmbarber.com
https://www.linkedin.com/in/susanbarbercoaching/

237. Creating Time Freedom (with Brian Herriot)
 
Sue Barber talks with author, speaker, and financial advisor Brian Herriot about his new book, Time Freedom, and the core idea behind it: designing work and money around the life you want, not the other way around. They dig into his corporate pivot, the financial and lifestyle choices that made flexibility possible, and why younger generations are already embracing a different view of work.In this episode. Sue and Brian explore how time freedom can be built through skills, savings, flexible work, and intentional choices. Brian also shares the framework behind his book, how he thinks about purpose, and why visibility means being accessible to people.
 
Key Takeaways
Brian introduces the book’s central message: time freedom first, financial freedom later. He argues that controlling your time can help money grow in the background, rather than waiting for some future retirement date.
We discuss the “time freedom formula,” which balances three factors: annual lifestyle expenses, investment income, and flexible work. Brian explains how different people may rely on different levers depending on their situation.
Brian talks about reframing money and spending, including the idea that saving everything for later can mean missing experiences with your children, your health, or your ability to enjoy travel while you can still do it.
Sue and Brian explore what younger generations are already changing about work, including remote work, four-day work weeks, side businesses, and a greater comfort with building a nontraditional career.
Brian shares practical stepping stones toward more time freedom, such as taking Fridays off, extending holiday breaks into four-week blocks, or moving toward seasonal work.
The conversation closes with Brian’s belief that purpose is not something you must fully solve before acting. His view is that doing meaningful, enjoyable work first can help purpose emerge over time.
The book Brian recommends: Story Worthy by Matthew Dicks and Dan Kennedy
Learn more about Brian and his new book, Time Freedom: https://timefreedom.life/
 
Connect with Susan M. Barber
If this episode resonated with you, share it with another leader who would benefit!
You can connect with Susan M. Barber for coaching, leadership development, speaking engagements, and visibility strategy work focused on helping leaders become more influential, trusted, and impactful inside organizations. Check out my books, The Visibility Factor and Your Journey to Visibility Workbook!
https://susanmbarber.com
https://www.linkedin.com/in/susanbarbercoaching/
 

236. Stop Confusing Activity With Strategy
 
Sue Barber shares a practical solo episode on how professionals can frame their work in more strategic language. The focus is on moving from describing activity and execution to showing business value, impact, and decision making. If you want stronger visibility with leadership, this episode is about changing how you think about, and talk about, your day to day work.
 
Key Takeaways
Explains why listing tasks and deliverables is not enough if you want to be seen as strategic.
The contrast between being “busy” with creating value.
The difference between completing projects and solving business problems, using examples like simplifying complexity, saving money, and preparing for the future.
The importance of not being an order taker, and instead asking questions to confirm that the requested work is actually the right solution.
Why it is valuable to question assumptions respectfully, especially when a proposed solution could create more risk or make a process worse.
Highlighting the shift from short-term execution to long-term impact, including thinking about return on investment, risk, and whether a decision is the best use of company money.
Encouraging listeners to “act like an owner” by weighing alternatives and considering both immediate and future business consequences.
Emphasizing that strategic visibility starts with how you spend your time, how you describe your work, and whether you are connecting it to business outcomes.
 
 Connect with Susan M. Barber
If this episode resonated with you, share it with another leader who would benefit!
 
You can connect with Susan M. Barber for coaching, leadership development, speaking engagements, and visibility strategy work focused on helping leaders become more influential, trusted, and impactful inside organizations. Check out my books, The Visibility Factor and Your Journey to Visibility Workbook!
https://susanmbarber.com
https://www.linkedin.com/in/susanbarbercoaching/

235. Strategy Isn't Just for Executives
 
Sue Barber explains how strategic thinking can be used by anyone, not just senior leaders. She shows how shifting from day-to-day execution to bigger-picture thinking helps you communicate impact, influence others, and build visibility for future opportunities.
In this episode, Sue shares practical ways to sound and think more strategically at work, especially when you need to bring other teams along, explain risk, or get buy-in for a project. The focus is on moving beyond task management and learning to speak in terms of outcomes, business impact, and organizational value.
 
Key Takeaways
Anyone can think strategically and use it to build visibility.
Sue explains the difference between managing work and thinking about the business behind the work.
Strategic thinking means zooming out to the big picture before getting into details.
A real example from Sue’s career shows how building a team strategy pushed her out of her comfort zone and made her think bigger.
Strategic ideas often require creativity, innovation, and multi-year planning.
To be seen as strategic, leaders use language that highlights outcomes, impact, costs, and industry context.
Sue shares how speaking in the language of other functions, like finance or supply chain, builds trust and makes your message clearer.
She shows how business-minded communication helps others see you as a partner, not just someone from one function.
Strategic thinking becomes more influential when you show you understand risks, dependencies, and cross-functional impact.
The episode closes with a reminder that you do not need an executive title to start thinking and talking this way now.
 
Connect with Susan M. Barber
If this episode resonated with you, share it with another leader who would benefit!
You can connect with Susan M. Barber for coaching, leadership development, speaking engagements, and visibility strategy work focused on helping leaders become more influential, trusted, and impactful inside organizations. Check out my books, The Visibility Factor and Your Journey to Visibility Workbook!
https://susanmbarber.com
https://www.linkedin.com/in/susanbarbercoaching/

234. Leverage Your Strategic Visibility at Work
 
In this episode, Sue Barber explains how to turn overlooked problems, gaps, and high-pressure moments into visible leadership moments.
She focuses on five behaviors that help you connect your work to business outcomes, communicate strategically, and make your impact easier for leadership to see.
 
Key Takeaways
Opportunities are often the best chances to stand out inside an organization.
Common workplace issues like process gaps, broken team dynamics, avoided conversations, and failing plans can become visibility opportunities when you step in and improve them.
Crisis situations, implementation issues, and plant-level problems are examples of moments that can demonstrate thought leadership and calm problem-solving.
Don’t assume someone else will handle the issue, since that often leaves the problem unresolved and your contribution invisible.
She outlines five behaviors for strategic visibility:
connect your work to business outcomes
communicate strategic thinking
build cross-functional awareness
make leadership decisions understandable
create confidence through consistent communication
Leadership teams cannot see your value unless you make your thinking, decisions, and results observable.
Reflect on what is holding you back and intentionally move toward greater visibility.
 
Connect with Susan M. Barber
If this episode resonated with you, share it with another leader who would benefit!
You can connect with Susan M. Barber for coaching, leadership development, speaking engagements, and visibility strategy work focused on helping leaders become more influential, trusted, and impactful inside organizations. Check out my books, The Visibility Factor and Your Journey to Visibility Workbook!
https://susanmbarber.com
https://www.linkedin.com/in/susanbarbercoaching/

233. Strategic Visibility is a Leadership Competency
 
In this episode, Sue Barber explains why visibility is not just a personal branding issue for leaders, but an organizational leadership opportunity. She breaks down how strategic visibility helps decision makers actually see a leader’s thinking, impact, and readiness for the next role.
The key idea is simple: doing great work is not enough if the right people cannot observe it. Sue shows how organizations and leaders can close the gap between actual capability and recognized capability.
 
Key Takeaways
Visibility should be treated as an organizational competency, not just an individual challenge.
She explains the “leadership recognition gap” as the space between what a leader is capable of and what decision makers actually recognize.
Leaders can be overlooked for promotions and stretch opportunities when they do not consistently show their results, thinking, and influence.
Strategic visibility means making leadership, decision-making, influence, and business impact observable to the people who influence career outcomes.
Many leaders assume good work will speak for itself, but perception changes only when impact is intentionally shared.
She points out that visibility is especially important for demonstrating readiness, trust, and credibility for the next role.
Organizations often focus on capabilities like strategic thinking, communication, collaboration, and change leadership, but those capabilities must also be visible in practice.
Sue emphasizes that future leaders should not be identified by personality, extroversion, or informal networks alone.
Strong succession planning depends on better ways to recognize leadership capability already present inside the organization.
 
Connect with Susan M. Barber
If this episode resonated with you, share it with another leader who would benefit!
You can connect with Susan M. Barber for coaching, leadership development, speaking engagements, and visibility strategy work focused on helping leaders become more influential, trusted, and impactful inside organizations. Check out my books, The Visibility Factor and Your Journey to Visibility Workbook!
https://susanmbarber.com
https://www.linkedin.com/in/susanbarbercoaching/

232. Key Differences Between Visibility and Self-Promotion
 
In this episode of the Visibility Factor Podcast, Sue Barber discusses the critical distinction between visibility and self-promotion, emphasizing the importance of strategic visibility in leadership. She explores how individuals can authentically communicate their value and capabilities to enhance their visibility within their organizations.
The conversation highlights the need for leaders to demonstrate their decision-making processes, collaboration, and business impact to gain recognition and trust from their leadership teams. Sue encourages listeners to take actionable steps to improve their visibility and prepare for future opportunities.
 
Key Takeaways
Self-promotion focuses on getting noticed, while visibility is about demonstrating value.
Strategic visibility is essential for career advancement and organizational clarity.
Authenticity in communication is crucial for effective visibility.
Leaders must communicate how they achieve results and why they matter.
Demonstrating decision-making and collaboration is key to visibility.
Visibility is not about seeking attention but about creating understanding.
Preparation for unexpected challenges enhances visibility.
Transparency in leadership behaviors fosters trust and recognition.
Regularly sharing insights and processes can improve visibility.
Taking small steps can lead to significant improvements in visibility.
 
Connect with Susan M. Barber
If this episode resonated with you, share it with another leader who would benefit!
You can connect with Susan M. Barber for coaching, leadership development, speaking engagements, and visibility strategy work focused on helping leaders become more influential, trusted, and impactful inside organizations. Check out my books, The Visibility Factor and Your Journey to Visibility Workbook!
https://susanmbarber.com
https://www.linkedin.com/in/susanbarbercoaching/

231. The Visibility Opportunities You're Missing
Many leaders believe they need more opportunities to increase their visibility. But what if the opportunities are already there?
In this episode, Sue challenges listeners to look at their calendars, meetings, conversations, and everyday work through a different lens. Instead of focusing on doing more, she explores how to become more intentional with the opportunities that already exist.
You'll learn why being busy isn't the same as being visible, how to create space for higher-value leadership activities, and why simply reporting results isn't enough to position yourself for future opportunities. Visibility isn't about self-promotion—it's about helping others understand the value, influence, and business impact you bring every day.
If you've ever felt like your hard work isn't getting noticed, this episode will help you identify the visibility opportunities you may be overlooking.
 
Key Takeaways
Question how you're spending your time.Take a fresh look at your time could be invested in higher-value leadership activities.
Recognize the visibility opportunities that already exist.Focus on every opportunity to demonstrate leadership and build credibility.
Create opportunities for others, too.Can you delegate meetings or projects to help team members gain valuable exposure?
Go beyond reporting results.Explain how you influenced others and navigated challenges to achieve the outcome.
Connect your work to business impact.Link your contributions to organizational goals, strategic priorities, customer outcomes, or business results.
Tell the complete leadership story.Communicate the thinking, influence, and decision-making behind those results.
Visibility is built through intentional choices.Make better use of the opportunities you're already given.
Connect with Susan M. Barber
If this episode resonated with you, share it with another leader who would benefit!
You can connect with Susan M. Barber for coaching, leadership development, speaking engagements, and visibility strategy work focused on helping leaders become more influential, trusted, and impactful inside organizations. Check out my books, The Visibility Factor and Your Journey to Visibility Workbook!
https://susanmbarber.com
https://www.linkedin.com/in/susanbarbercoaching/