Episodes

Thursday May 29, 2025
169. Sustainable Ambition (with Kathy Oneto)
Thursday May 29, 2025
Thursday May 29, 2025
169. Sustainable Ambition (with Kathy Oneto)
In this episode of the Visibility Factor podcast, guest Kathy Oneto talks about her book, Sustainable Ambition. We explore the concept of sustainable ambition, emphasizing the importance of pacing one's ambitions, defining personal success, and the need for self-reflection in career development. Kathy shares her sustainable ambition method, which focuses on aligning the right ambitions with the right effort at the right time. The conversation also touches on overcoming societal norms around ambition, fostering a future-oriented mindset, and the importance of curiosity and experimentation in career transitions.
In this episode:
Sustainable ambition allows for personal success without the hustle culture.
Pacing ambitions is crucial for avoiding burnout.
Defining success on your own terms is essential for fulfillment.
Ambitions can change over time and should be revisited regularly.
Self-reflection helps in identifying personal motivators and values.
Testing ambitions can lead to clarity and renewed commitment.
The sustainable ambition method focuses on aligning ambitions with effort.
Curiosity and exploration are key to discovering future career paths.
External influences can shape our ambitions, but we can reclaim our definitions.
Building a regenerative career involves understanding what satisfies and stretches us.
Information on Kathy:
SustainableAmbition.com
Sustainable Ambition Book
Sustainable Ambition Podcast
Kathy Oneto on LinkedIn (in/kathy-oneto)
Kathy Oneto on Instagram (@sustainableambition)
Kathy Oneto on Linktree (@kathyoneto)
The Books that Kathy Recommends:
Tiny Experiments by Anne-Laure Lecombe
A Cure for the Common Company by Dr. Richard Safir
Emotionally Charged by Dina Denham Smith and Alicia Grandy
Thank you for listening to The Visibility Factor Podcast
Check out my website to order my book and view the videos/resources for The Visibility Factor book.
As always, I encourage you to reach out! You can email me at hello@susanmbarber.com.
You can also find me on social media everywhere – Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you!
If you liked The Visibility Factor, I would be so grateful if you could subscribe and rate it where you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too!
Thank you to the team at Sheep Jam Productions for the amazing support of The Visibility Factor Podcast!

Thursday May 22, 2025
168. Lead Boldly: The Role of Hard Questions in Leadership Visibility
Thursday May 22, 2025
Thursday May 22, 2025
168. Lead Boldly: The Role of Hard Questions in Leadership Visibility
This episode of the Visibility Factor podcast discusses the importance of visibility in the workplace and how to effectively challenge authority by asking hard questions. It emphasizes the need for preparation, data-driven discussions, and maintaining composure during difficult conversations. The episode provides actionable insights on how to build trust and respect through effective communication, ultimately leading to stronger relationships with managers and peers.
In this episode:
Visibility is crucial for professional growth.
Challenging authority can lead to better outcomes.
Asking hard questions shows courage and builds trust.
Preparation is key for difficult conversations.
Data supports your arguments and decisions.
Stay composed to foster productive discussions.
Propose solutions alongside your questions.
Creating visibility opportunities is essential.
Treat your manager as an equal during discussions.
Thank you for listening to The Visibility Factor Podcast
Check out my website to order my book and view the videos/resources for The Visibility Factor book.
As always, I encourage you to reach out! You can email me at hello@susanmbarber.com.
You can also find me on social media everywhere – Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you!
If you liked The Visibility Factor, I would be so grateful if you could subscribe and rate it where you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too!
Thank you to the team at Sheep Jam Productions for the amazing support of The Visibility Factor Podcast!

Thursday May 15, 2025
167. Build Your Brand
Thursday May 15, 2025
Thursday May 15, 2025
167. Build Your Brand
This episode of the Visibility Factor podcast discusses the three pillars of building a personal brand: establishing a powerful personal brand, showcasing value and confidence, and creating clear and consistent messaging. The emphasis is on the importance of self-acceptance, understanding one's unique value, and the impact of effective communication on personal visibility. The episode concludes with actionable steps for listeners to leverage these pillars to enhance their visibility and personal branding efforts.
In this episode:
Establishing a powerful personal brand is crucial.
Everyone has unique experiences and strengths to offer.
A personal brand statement can effectively communicate your uniqueness.
Authenticity is key in personal branding.
Showcasing your value demonstrates confidence.
You create the narrative about your professional image.
Reflect on your successes to recognize your value.
Clear and consistent messaging is essential for visibility.
Pay attention to the language you use about yourself.
Intentional actions can enhance your visibility.
Resources Mentioned in the Episode:
The Visibility Factor Episode 53 – What is a Personal Brand?
Thank you for listening to The Visibility Factor Podcast
Check out my website to order my book and view the videos/resources for The Visibility Factor book.
As always, I encourage you to reach out! You can email me at hello@susanmbarber.com.
You can also find me on social media everywhere – Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you!
If you liked The Visibility Factor, I would be so grateful if you could subscribe and rate it where you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too!
Thank you to the team at Sheep Jam Productions for the amazing support of The Visibility Factor Podcast!

Thursday May 08, 2025
166. Mindset Shifts Needed to Play Bigger
Thursday May 08, 2025
Thursday May 08, 2025
166. Mindset Shifts Needed to Play Bigger
This episode discusses the essential mindset shifts required for individuals to play bigger in their personal and professional lives. The importance of recognizing and challenging limiting beliefs, understanding the difference between fixed and growth mindsets, and the necessity of taking risks to foster self-belief. It highlights actionable steps listeners can take to redefine their approach to challenges and embrace their unique strengths.
In this episode:
Mindset shifts are crucial for personal growth.
Recognizing limiting beliefs is the first step to change.
Self-sabotage often stems from negative mindsets.
A growth mindset opens up new possibilities.
Embracing risks is essential for leadership development.
Self-belief is a key factor in achieving goals.
Asking for help can accelerate growth.
Taking action is more important than waiting for clarity.
Redefining rules can lead to innovation.
Resources Mentioned in the Episode:
Mindset by Carol S. Dweck
Thank you for listening to The Visibility Factor Podcast
Check out my website to order my book and view the videos/resources for The Visibility Factor book.
As always, I encourage you to reach out! You can email me at hello@susanmbarber.com.
You can also find me on social media everywhere – Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you!
If you liked The Visibility Factor, I would be so grateful if you could subscribe and rate it where you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too!
Thank you to the team at Sheep Jam Productions for the amazing support of The Visibility Factor Podcast!

Thursday May 01, 2025
165. Lead with Influence – Not Authority
Thursday May 01, 2025
Thursday May 01, 2025
165. Lead with Influence – Not Authority
Today’s episode discusses the critical role of visibility in achieving career success. It debunks the myth that hard work alone will lead to recognition and emphasizes the importance of being intentional about self-promotion. The discussion offers insights on how to recognize and communicate one’s achievements, create an intentional identity, and take actionable steps to enhance visibility in the workplace. The conversation encourages listeners to reflect on their contributions and to be proactive in showcasing their value to others.
In this episode:
Visibility is essential for career success, not just hard work.
Many professionals hold onto the myth that great work alone will lead to recognition.
It's important to communicate your achievements to be seen and considered for opportunities.
Comparing yourself to others can hinder your visibility and confidence.
Being intentional about your visibility can create a positive perception of you.
Recognizing even small achievements can help in self-promotion.
You need to capture your wins for performance reviews and discussions with managers.
People may not notice your contributions unless you highlight them.
Creating an intentional identity helps shape how others perceive you.
Consistency in visibility efforts is key to long-term success.
Thank you for listening to The Visibility Factor Podcast
Check out my website to order my book and view the videos/resources for The Visibility Factor book.
As always, I encourage you to reach out! You can email me at hello@susanmbarber.com.
You can also find me on social media everywhere – Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you!
If you liked The Visibility Factor, I would be so grateful if you could subscribe and rate it where you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too!
Thank you to the team at Sheep Jam Productions for the amazing support of The Visibility Factor Podcast!

Thursday Apr 24, 2025
164. Consistent Visibility Creates Intentional Impact
Thursday Apr 24, 2025
Thursday Apr 24, 2025
164. Consistent Visibility Creates Intentional Impact
In today’s episode, we explore the critical role that visibility plays in achieving career success. We debunk the common myth that hard work alone leads to recognition, and we emphasize the importance of being intentional about self-promotion. The discussion offers insights on how to recognize and effectively communicate your achievements, create a purposeful professional identity, and take concrete steps to increase your visibility in the workplace. As you listen, I encourage you to reflect on your contributions and to take a proactive approach in showcasing your value to others.
In this episode:
Visibility is essential for career success, not just hard work.
Many professionals hold onto the myth that great work alone will lead to recognition.
It's important to communicate your achievements to be seen and considered for opportunities.
Comparing yourself to others can hinder your visibility and confidence.
Being intentional about your visibility can create a positive perception of you.
Recognizing even small achievements can help in self-promotion.
You need to capture your wins for performance reviews and discussions with managers.
People may not notice your contributions unless you highlight them.
Creating an intentional identity helps shape how others perceive you.
Consistency in visibility efforts is key to long-term success.
Thank you for listening to The Visibility Factor Podcast
Check out my website to order my book and view the videos/resources for The Visibility Factor book.
As always, I encourage you to reach out! You can email me at hello@susanmbarber.com.
You can also find me on social media everywhere – Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you!
If you liked The Visibility Factor, I would be so grateful if you could subscribe and rate it where you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too!
Thank you to the team at Sheep Jam Productions for the amazing support of The Visibility Factor Podcast!

Thursday Apr 17, 2025
163. Leading with Intention
Thursday Apr 17, 2025
Thursday Apr 17, 2025
163. Leading with Intention
Today’s episode focuses on the importance of leading by intention. Sue shares her personal experiences of setting intentions for travel and life experiences, emphasizing the need for clarity and focus in achieving goals. Explores the pros and cons of being intentional, the balance between planning and flexibility, and the significance of small actions in enhancing visibility and achieving success. The conversation encourages listeners to reflect on their intentions and take inspired actions towards their goals.
In this episode:
Set intentions to create meaningful experiences.
Traveling can be a way to fulfill intentions.
Intentions bring clarity and direction to your life.
Focus on two to three goals for better results.
Being intentional helps prioritize time and energy.
Confidence comes from knowing your purpose.
Align actions with your values for better outcomes.
Be open to change and adapt as needed.
Small actions can lead to significant visibility.
Thank you for listening to The Visibility Factor Podcast
Check out my website to order my book and view the videos/resources for The Visibility Factor book.
As always, I encourage you to reach out! You can email me at hello@susanmbarber.com.
You can also find me on social media everywhere – Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you!
If you liked The Visibility Factor, I would be so grateful if you could subscribe and rate it where you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too!
Thank you to the team at Sheep Jam Productions for the amazing support of The Visibility Factor Podcast!

Thursday Apr 10, 2025
162. How Can You Collaborate in a Bigger Way?
Thursday Apr 10, 2025
Thursday Apr 10, 2025
162. How Can You Collaborate in a Bigger Way?
This episode is focused on the importance of collaboration in professional settings. Leaders need to show up intentionally in collaborative environments, leverage their unique experiences and perspectives. Seek out opportunities for collaboration, whether through special projects, mentoring, or networking, and highlights the value of building relationships to enhance problem-solving and innovation.
In this episode:
Collaboration is essential for effective teamwork.
Show up with intention in collaborative settings.
Your unique experiences can add value to a group.
Learning from mistakes is crucial for growth.
Networking opens doors to new opportunities.
Engage in conversations to build relationships.
Collaboration can lead to innovative solutions.
Don't shy away from sharing your experiences.
Seek out mentoring and employee resource groups.
Take initiative in problem-solving with others.
Thank you for listening to The Visibility Factor Podcast
Check out my website to order my book and view the videos/resources for The Visibility Factor book.
As always, I encourage you to reach out! You can email me at hello@susanmbarber.com.
You can also find me on social media everywhere – Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you!
If you liked The Visibility Factor, I would be so grateful if you could subscribe and rate it where you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too!
Thank you to the team at Sheep Jam Productions for the amazing support of The Visibility Factor Podcast!

Thursday Apr 03, 2025
161. What’s Preventing You from Being Visible?
Thursday Apr 03, 2025
Thursday Apr 03, 2025
161. What’s Preventing You from Being Visible?
This episode discusses the importance of visibility in the workplace and how time management plays a crucial role in achieving it. You need to evaluate the value and impact of meetings, prioritize high-value tasks, and create a visibility action plan to ensure that time is spent effectively. By questioning how time is allocated and focusing on strategic thinking, individuals can enhance their visibility and make a significant impact in their organizations.
In this episode:
Question the necessity of recurring meetings.
Evaluate if your involvement in tasks adds value.
Identify high-value tasks versus low-value tasks.
Use a currency model to assess time allocation.
Delegate lower-value tasks to team members.
Create space in your calendar for strategic thinking.
Understand the importance of visibility in your role.
Seek feedback on your impact and value.
Be proactive in managing your time and commitments.
Implement a visibility action plan to enhance your presence.
Thank you for listening to The Visibility Factor Podcast
Check out my website to order my book and view the videos/resources for The Visibility Factor book.
As always, I encourage you to reach out! You can email me at hello@susanmbarber.com.
You can also find me on social media everywhere – Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you!
If you liked The Visibility Factor, I would be so grateful if you could subscribe and rate it where you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too!
Thank you to the team at Sheep Jam Productions for the amazing support of The Visibility Factor Podcast!

Thursday Mar 27, 2025
160. Becoming the Warrior (with Jenn Donahue)
Thursday Mar 27, 2025
Thursday Mar 27, 2025
160. Becoming the Warrior (with Jenn Donahue)
Jenn Donahue PhD, was a US Navy Captain and Commodore for an 1,800-personnel Regiment. She is also a civil engineer who works on large-scale, high profile geotechnical projects. Over her military career, Jenn has built a bridge across the Euphrates River in the midst of the Iraq war, commanded an 800-personnel Battalion in Afghanistan, and constructed combat outposts in the middle of deserts filled with insurgents. Jenn has designed the seismic plans for a bridge over the Panama Canal and built roads by drilling and blasting in Ketchikan. She is President of JL Donahue Engineering and Dare to Rise. Her forthcoming book is titled Becoming the Warrior.
In this episode:
Jenn shared about her career as an engineer and then going into the Navy for 27 years, both active and reserve. She was only the 3rd woman to lead a battalion at that time.
She shared what it has been like to be in male dominated fields for her career where there were always a small percentage of women vs men.
How she honed her leadership style which was non-traditional compared to her peers.
Discussed why she wanted to write her upcoming book, Becoming the Warrior.
The book is for people with big goals that they want to achieve, but they have doubts as to whether they are good enough to complete them.
She shared one of the most challenging life or death decisions she had to make.
Walked through the Warrior Framework and some of the other tools from her book.
Information on Jenn:
JennDonahue.com
Jenn Donahue on LinkedIn (in/jenndonahue-phd-pe)
The Book that Janet Recommends:
The Visibility Factor by Susan M Barber
Thank you for listening to The Visibility Factor Podcast
Check out my website to order my book and view the videos/resources for The Visibility Factor book.
As always, I encourage you to reach out! You can email me at hello@susanmbarber.com.
You can also find me on social media everywhere – Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you!
If you liked The Visibility Factor, I would be so grateful if you could subscribe and rate it where you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too!
Thank you to the team at Sheep Jam Productions for the amazing support of The Visibility Factor Podcast!

It’s Time to Raise Your Visibility:
Welcome to the Visibility Factor podcast with Susan M. Barber – a show where business leaders and anyone seeking ways to raise their visibility can come to learn how to take action in their own authentic way. It’s time to raise your visibility, amplify your voice and be the confident leader you were meant to be.
Each week, author, former fortune 500 IT Director turned executive coach, Susan M. Barber will bring you inspiring guests, coaching, tips and tools to empower you to take action so that you can elevate your career and gain new opportunities.
Topics about visibility, authenticity, confidence, leadership, impostor syndrome, and career transition will be discussed each week with guests who are amazing leaders and are doing great things in the world. There are so many possibilities to do more than you think you can, so trust yourself and let’s take this visibility journey together!








