The Visibility Factor
Welcome to the Visibility Factor podcast with Susan M. Barber – a show where business leaders and anyone seeking ways to raise their visibility can come to learn how to take action in their own authentic way.
Welcome to the Visibility Factor podcast with Susan M. Barber – a show where business leaders and anyone seeking ways to raise their visibility can come to learn how to take action in their own authentic way.
Episodes

Thursday Oct 10, 2024
136. The Power of No in a World That Demands Yes – Part Two (with Dr. Sunita Sah)
Thursday Oct 10, 2024
Thursday Oct 10, 2024
136. The Power of No in a World That Demands Yes – Part Two (with Dr. Sunita Sah)
Dr. Sunita Sah is an award-winning professor at Cornell University and an expert in organizational psychology. She leads groundbreaking research on influence, authority, compliance, and defiance. A trained physician, she practiced medicine in the United Kingdom and worked as a management consultant for the pharmaceutical industry. She currently teaches executives, leaders, and students in healthcare and business. Dr. Sah is a sought-after international speaker and consultant, advisor to government agencies, and former Commissioner of the National Commission on Forensic Science. Her multidisciplinary research and analyses have been widely published in leading academic journals and media entities including The New York Times, Los Angeles Times, Harvard Business Review, and Scientific American. She lives with her husband and son in New York.
In this episode:
Sunita describes the five stages of defiance and to use them.
What conscious compliance is and how Katya, one of Sunita’s students, experienced it.
How safety and impact can be an important part of the decision-making process.
You need to decide in the moment what the cost of conscious compliance is for you?
What quiet defiance is and how this showed up for Matthew in his story from her book.
One of defiance's greatest gifts is that by enabling us to become more truly ourselves, defiance changes us.
You can defy in a way that is true to you and be aligned with your values.
Information on Sunita:
Sunita's Website: SunitaSah.com
Sunita Sah on Linkedin (in/drsunitasah)
Sunita Sah on Instagram (@drsunitasah)
Sunita Sah on TikTok (@drsunitasah)
The Book that Sunita Recommends:
Lessons In Chemistry by Bonnie Garmus
The Visibility Factor Podcast is brought to you in part by the Amplify You Program.
Do you have limiting beliefs that are holding you back from the success that you want for you career and your life?
This 12-month program is a powerful experience that Amplify You is a unique program that will help you learn how to articulate your value and demonstrate the talent that you have so you get the opportunities you deserve!
Become a leader who uses your voice, makes an impact and has the career you deserve!
If you are interested in learning more visit: https://susanmbarber.com/programs/
If you are interested in learning more, visit:
susanmbarber.com/visibilitybreakthroughaccelerator/
Thank you for listening to The Visibility Factor Podcast
Check out my website to order my book and view the videos/resources for The Visibility Factor book.
As always, I encourage you to reach out! You can email me at hello@susanmbarber.com.
You can also find me on social media everywhere – Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you!
If you liked The Visibility Factor, I would be so grateful if you could subscribe and rate it where you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too!
Thank you to the team at Sheep Jam Productions for the amazing support of The Visibility Factor Podcast!

Thursday Oct 03, 2024
135. The Power of No in a World That Demands Yes – Part One (with Dr. Sunita Sah)
Thursday Oct 03, 2024
Thursday Oct 03, 2024
135. The Power of No in a World That Demands Yes – Part One (with Dr. Sunita Sah)
Dr. Sunita Sah is an award-winning professor at Cornell University and an expert in organizational psychology. She leads groundbreaking research on influence, authority, compliance, and defiance. A trained physician, she practiced medicine in the United Kingdom and worked as a management consultant for the pharmaceutical industry. She currently teaches executives, leaders, and students in healthcare and business. Dr. Sah is a sought-after international speaker and consultant, advisor to government agencies, and former Commissioner of the National Commission on Forensic Science. Her multidisciplinary research and analyses have been widely published in leading academic journals and media entities including The New York Times, Los Angeles Times, Harvard Business Review, and Scientific American. She lives with her husband and son in New York.
In this episode:
Defiance can be viewed as negative. Sunita created her own definition of defiance.
Messages that women received and conditioned by for so many years.
The concept of informed consent
Can you explain the concept of the term insinuation anxiety?
What is the defiance compass and how can you leverage it in your decision making?
Look for part two coming next week!
Information on Sunita:
Sunita's Website: SunitaSah.com
Sunita Sah on Linkedin (in/drsunitasah)
Sunita Sah on Instagram (@drsunitasah)
Sunita Sah on TikTok (@drsunitasah)
The Book that Sunita Recommends:
Lessons In Chemistry by Bonnie Garmus
The Visibility Factor Podcast is brought to you in part by the Amplify You Program.
Do you have limiting beliefs that are holding you back from the success that you want for you career and your life?
This 12-month program is a powerful experience that Amplify You is a unique program that will help you learn how to articulate your value and demonstrate the talent that you have so you get the opportunities you deserve!
Become a leader who uses your voice, makes an impact and has the career you deserve!
If you are interested in learning more, visit:
https://susanmbarber.com/programs/
Thank you for listening to The Visibility Factor Podcast
Check out my website to order my book and view the videos/resources for The Visibility Factor book.
As always, I encourage you to reach out! You can email me at hello@susanmbarber.com.
You can also find me on social media everywhere – Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you!
If you liked The Visibility Factor, I would be so grateful if you could subscribe and rate it where you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too!
Thank you to the team at Sheep Jam Productions for the amazing support of The Visibility Factor Podcast!

Thursday Sep 26, 2024
134. Leading Across Generations Part Two
Thursday Sep 26, 2024
Thursday Sep 26, 2024
134. Leading Across Generations Part Two
Today’s episode is part two of a two-part episode focused on the different generations in the workplace of today. A review of the internal and external generational impacts, the big events that have created shifts in each generation, how gen z differs from many other generations, and how generations can learn from each other.
In this episode:
The internal considerations that can be impacted by generations such as leadership development, succession planning, etc.
The external considerations that are impacted by generations such as connecting with customers and shifts in the markets.
Large economic and world events that have impacted each generation in terms of sense of security, what they care about and concerns for the future.
Specific review of how gen Z is very different than previous generations.
Discussion of reverse mentoring and how that can be done.
What valuable things could be learned from each generation.
The Visibility Factor Podcast is brought to you in part by the Amplify You Program.
Do you have limiting beliefs that are holding you back from the success that you want for you career and your life?
This 12-month program is a powerful experience that Amplify You is a unique program that will help you learn how to articulate your value and demonstrate the talent that you have so you get the opportunities you deserve!
Become a leader who uses your voice, makes an impact and has the career you deserve!
If you are interested in learning more visit: https://susanmbarber.com/programs/
If you are interested in learning more, visit:
susanmbarber.com/visibilitybreakthroughaccelerator/
Thank you for listening to The Visibility Factor Podcast
Check out my website to order my book and view the videos/resources for The Visibility Factor book.
As always, I encourage you to reach out! You can email me at hello@susanmbarber.com.
You can also find me on social media everywhere – Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you!
If you liked The Visibility Factor, I would be so grateful if you could subscribe and rate it where you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too!
Thank you to the team at Sheep Jam Productions for the amazing support of The Visibility Factor Podcast!

Thursday Sep 19, 2024
133. Leading Across Generations Part One
Thursday Sep 19, 2024
Thursday Sep 19, 2024
133. Leading Across Generations Part One
Today’s episode is focused on the different generations in the workplace of today. A review of the statistics of people in the workforce by generation, how the generations differ from one another and what they are looking for from their employers and managers.
In this episode:
The statistics of how many people are in the workforce today by generation.
How the generations are going to be shifting as the older generations retire and the new generations take over.
What each generation values in a company and manager.
Review of each generation’s workstyles, what’s important to them and what they care about.
How each generation thinks about feedback and communication varies.
Some of the big things that have impacted the generations such as technology and economic changes.
The Visibility Factor Podcast is brought to you in part by the Amplify You Program.
Do you have limiting beliefs that are holding you back from the success that you want for you career and your life?
This 12-month program is a powerful experience that Amplify You is a unique program that will help you learn how to articulate your value and demonstrate the talent that you have so you get the opportunities you deserve!
Become a leader who uses your voice, makes an impact and has the career you deserve!
If you are interested in learning more visit: https://susanmbarber.com/programs/
If you are interested in learning more, visit:
susanmbarber.com/visibilitybreakthroughaccelerator/
Thank you for listening to The Visibility Factor Podcast
Check out my website to order my book and view the videos/resources for The Visibility Factor book.
As always, I encourage you to reach out! You can email me at hello@susanmbarber.com.
You can also find me on social media everywhere – Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you!
If you liked The Visibility Factor, I would be so grateful if you could subscribe and rate it where you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too!
Thank you to the team at Sheep Jam Productions for the amazing support of The Visibility Factor Podcast!

Thursday Sep 12, 2024
132. Being Prepared for Opportunities
Thursday Sep 12, 2024
Thursday Sep 12, 2024
132. Being Prepared for Opportunities
Today’s episode is about the importance of being prepared for opportunities that come up so you can show up in the best way. In today's rapidly changing world, the need for leaders who can anticipate and capitalize on opportunities has never been more critical. Leaders are experiencing organizational changes, layoffs, mergers, acquisitions, transformations, etc. in companies right now. Are you prepared if one of these situations happens to you at your company?
In this episode:
Zig Ziglar says, "Success occurs when opportunity meets preparation."
Studies show that 80% of successful leaders attribute their achievements not just to talent, but to a clear sense of readiness.
What can you do to prepare for a new leadership change?
Are you ready for a company-wide change?
How would you prepare to sell your ideas in conversations or meetings?
What can you prepare on projects to be ready for risks and issues?
The Visibility Factor Podcast is brought to you in part by the Amplify You Program.
Do you have limiting beliefs that are holding you back from the success that you want for you career and your life?
This 12-month program is a powerful experience that Amplify You is a unique program that will help you learn how to articulate your value and demonstrate the talent that you have so you get the opportunities you deserve!
Become a leader who uses your voice, makes an impact and has the career you deserve!
If you are interested in learning more visit: https://susanmbarber.com/programs/
If you are interested in learning more, visit:
susanmbarber.com/visibilitybreakthroughaccelerator/
Thank you for listening to The Visibility Factor Podcast
Check out my website to order my book and view the videos/resources for The Visibility Factor book.
As always, I encourage you to reach out! You can email me at hello@susanmbarber.com.
You can also find me on social media everywhere – Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you!
If you liked The Visibility Factor, I would be so grateful if you could subscribe and rate it where you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too!
Thank you to the team at Sheep Jam Productions for the amazing support of The Visibility Factor Podcast!

Thursday Sep 05, 2024
131. Take the Opportunity to Show Your Value
Thursday Sep 05, 2024
Thursday Sep 05, 2024
131. Take the Opportunity to Show Your Value
Today we're going to talk about how to take opportunities to show your value. I will be sharing a client example with you and what I did to help her. This client needed to present information to their senior leadership team. When a client has a big presentation, we will talk about how it could help their visibility. These are great opportunities to get in front of senior management and help you stand out from your peers. It needs to show your strategic side and be planned out though. This isn’t the time to wing it.
In this episode:
Are you presenting in the best way for the audience?
How you present information and what you say makes a difference in how you are perceived.
Are you sharing information in a strategic way vs tactical?
What outcome are you seeking from doing this presentation?
Are you sharing information in a clear and concise way?
Using the best approach for the information – storytelling, 5 – step framework options.
Top 3 things that people struggle with when presenting information that could impact their perception and actions to make a shift to improve.
Resources Mentioned in the Episode:
Episode 127 - The Power of Success Stories with Dana Owens
Episode 92 - The Power of Storytelling with Merri Beckfield
The Visibility Factor Podcast is brought to you in part by the Amplify You Program.
Do you have limiting beliefs that are holding you back from the success that you want for you career and your life?
This 12-month program is a powerful experience that Amplify You is a unique program that will help you learn how to articulate your value and demonstrate the talent that you have so you get the opportunities you deserve!
Become a leader who uses your voice, makes an impact and has the career you deserve!
If you are interested in learning more visit: https://susanmbarber.com/programs/
If you are interested in learning more, visit:
susanmbarber.com/visibilitybreakthroughaccelerator/
Thank you for listening to The Visibility Factor Podcast
Check out my website to order my book and view the videos/resources for The Visibility Factor book.
As always, I encourage you to reach out! You can email me at hello@susanmbarber.com.
You can also find me on social media everywhere – Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you!
If you liked The Visibility Factor, I would be so grateful if you could subscribe and rate it where you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too!
Thank you to the team at Sheep Jam Productions for the amazing support of The Visibility Factor Podcast!

Thursday Aug 29, 2024
130. Unlocking Your Ordinary Resilience (with Luis Vasquez)
Thursday Aug 29, 2024
Thursday Aug 29, 2024
130. Unlocking Your Ordinary Resilience (with Luis Vasquez)
Luis Velasquez MBA, PhD, is a Silicon Valley Executive Coach and Stanford University Graduate School of Business facilitator. He is the Founder and Manager Partner of Velas Coaching LLC. He is the author of the award-winning book “Ordinary Resilience: Rethinking How Effective Leaders Adapt and Thrive. He coaches leaders around the world to turn challenges into opportunities and advocates for resilience. His strategic thinking is regularly published by the Harvard Business Review and Fast Company and is spotlighted in Dorie Clark’s Bestseller book “The Long Game” He was born and raised in poverty in a country riddled by the Civil War. He is a brain tumor survivor, ultra-marathon runner, and Ironman Triathlete. He is a former university professor and research scientist.
In this episode:
Luis shared his experiences from childhood to adulthood that formed his own resilience.
How his challenges may have seemed impossible, but he turned them around.
Who his book, Ordinary Resilience, is for and what they will gain by reading it.
The framework in the book and how it helps leaders who read the book to stay motivated during tough challenges.
The challenges that the leaders he coaches face in companies today.
What can happen when leaders identify too much with their roles.
What he hopes the book will do for people.
Information on Luis:
Luis's Website: VelasCoaching.com
Luis Vasquez on Linkedin (in/velasquezluis)
"5 Relationships You Need to Build a Successful Career" by Jenny Fernandez and Luis Velasquez
The Book that Luis Recommends:
The Alchemist by Paulo Coehlo
The Visibility Factor Podcast is brought to you in part by the Amplify You Program.
Do you have limiting beliefs that are holding you back from the success that you want for you career and your life?
This 12-month program is a powerful experience that Amplify You is a unique program that will help you learn how to articulate your value and demonstrate the talent that you have so you get the opportunities you deserve!
Become a leader who uses your voice, makes an impact and has the career you deserve!
If you are interested in learning more visit: https://susanmbarber.com/programs/
If you are interested in learning more, visit:
susanmbarber.com/visibilitybreakthroughaccelerator/
Thank you for listening to The Visibility Factor Podcast
Check out my website to order my book and view the videos/resources for The Visibility Factor book.
As always, I encourage you to reach out! You can email me at hello@susanmbarber.com.
You can also find me on social media everywhere – Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you!
If you liked The Visibility Factor, I would be so grateful if you could subscribe and rate it where you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too!
Thank you to the team at Sheep Jam Productions for the amazing support of The Visibility Factor Podcast!

Thursday Aug 22, 2024
129. The Power of Clarity in Your Job Search (with Angie Callen)
Thursday Aug 22, 2024
Thursday Aug 22, 2024
129. The Power of Clarity in Your Job Search (with Angie Callen)
Angie Callen began as a civil engineer and now owns her own company called Career Benders. She is passionate about helping people achieve career and business satisfaction, realize their true potential and marketability, and deliver that with confidence to reach new heights. She founded Career Benders because she wanted to help people grow into their full potential, whether it’s a new job, growing into a leadership position, or taking the exciting step to explore entrepreneurship. She is living out her purpose to activate the potential in her clients for ultimate career and business satisfaction.
In this episode:
Angie talked about her career journey from civil engineer to entrepreneur.
She explained the two focus areas of her company, career transition and helping coaches to build and expand their businesses.
We talked about what is happening from a career search perspective in the market right now.
How clarity plays such an important role in all areas of career search.
What ATS (Applicant Tracking System) is and how to leverage it when you are submitting applications.
What to consider when you are going in for interviews and networking conversations.
What coaches need to think about to build their coaching business.
Information on Angie:
Angie's Website: CareerBenders.com
Angie Callen on Linkedin (in/angiecallen)
The Book that Angie Recommends:
The Alchemist by Paulo Coehlo
The Visibility Factor Podcast is brought to you in part by the Amplify You Program.
Do you have limiting beliefs that are holding you back from the success that you want for you career and your life?
This 12-month program is a powerful experience that Amplify You is a unique program that will help you learn how to articulate your value and demonstrate the talent that you have so you get the opportunities you deserve!
Become a leader who uses your voice, makes an impact and has the career you deserve!
If you are interested in learning more visit: https://susanmbarber.com/programs/
If you are interested in learning more, visit:
susanmbarber.com/visibilitybreakthroughaccelerator/
Thank you for listening to The Visibility Factor Podcast
Check out my website to order my book and view the videos/resources for The Visibility Factor book.
As always, I encourage you to reach out! You can email me at hello@susanmbarber.com.
You can also find me on social media everywhere – Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you!
If you liked The Visibility Factor, I would be so grateful if you could subscribe and rate it where you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too!
Thank you to the team at Sheep Jam Productions for the amazing support of The Visibility Factor Podcast!

Thursday Aug 15, 2024
128. What is Your Identity?
Thursday Aug 15, 2024
Thursday Aug 15, 2024
128. What is Your Identity?
Today’s episode is about your identity. It is a word that we all know, but have you considered in terms of how you define it for yourself? Think about a situation when you meet someone new and introduce yourself. If you are in a professional setting, you give your name and then you talk about your profession and the company you work for. In a personal setting, you may use other ways to identify yourself, mother, father, wife, husband, sister, brother, son, daughter, cousin, friend. But are any of these identities who you really are?
In this episode:
We will explore how to look at identities that we have professionally, personally and from an emotional/physical perspective.
Reviewing the definition of Identity from Psychology Today
What do you say when you introduce yourself?
What is the impact when someone loses their role at their company?
Who do you think of yourself as personally?
Do you identify too much with your emotions?
What happens to people who identify with their emotions or physical challenges too much?
How can you move to acceptance and see new opportunities?
Resources Mentioned in the Episode:
Identity | Psychology Today
Reinventing Yourself by Steve Chandler
The Visibility Factor Podcast is brought to you in part by the Amplify You Program.
Do you have limiting beliefs that are holding you back from the success that you want for you career and your life?
This 12-month program is a powerful experience that Amplify You is a unique program that will help you learn how to articulate your value and demonstrate the talent that you have so you get the opportunities you deserve!
Become a leader who uses your voice, makes an impact and has the career you deserve!
If you are interested in learning more visit: https://susanmbarber.com/programs/
If you are interested in learning more, visit:
susanmbarber.com/visibilitybreakthroughaccelerator/
Thank you for listening to The Visibility Factor Podcast
Check out my website to order my book and view the videos/resources for The Visibility Factor book.
As always, I encourage you to reach out! You can email me at hello@susanmbarber.com.
You can also find me on social media everywhere – Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you!
If you liked The Visibility Factor, I would be so grateful if you could subscribe and rate it where you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too!
Thank you to the team at Sheep Jam Productions for the amazing support of The Visibility Factor Podcast!

Thursday Aug 08, 2024
127. The Power of Success Stories (with Dana Owens)
Thursday Aug 08, 2024
Thursday Aug 08, 2024
127. The Power of Success Stories (with Dana Owens)
Dana Owens is the founder of Next Level Copy, Inc. After more than two decades of writing copy in all of its many forms, Dana now specializes in her biggest copy passion: case studies. She conducts juicy client interviews and writes from a story-based approach to make the case studies she creates compelling, engaging, and highly effective at closing sales. She believes there’s not a business on the planet that can’t benefit from sharing the stories of their clients’ success — as well as a business owner who can’t reap the benefits of learning about the value and impact of their work directly from their clients’ mouths.
In this episode:
Dana shares how she started out her career as a copywriter.
She shared what she recommends for websites to have in terms of messaging.
She discussed the gap that she saw in website messaging led to her next career pivot.
What she includes when she creates case studies for companies.
The next business evolution that she took by interviewing her client’s clients.
The importance of using the information from interviews to create business insights for her clients and generate revenue for them.
She shares some of the case studies and business wins that she helped give her clients.
Information on Dana:
Dana's Website: NextLevelCopy.com
Dana Owens on Linkedin (in/nextlevelcopy)
The Book that Dana Recommends:
The Big Leap by Gay Hendricks
The Visibility Factor Podcast is brought to you in part by the Amplify You Program.
Do you have limiting beliefs that are holding you back from the success that you want for you career and your life?
This 12-month program is a powerful experience that Amplify You is a unique program that will help you learn how to articulate your value and demonstrate the talent that you have so you get the opportunities you deserve!
Become a leader who uses your voice, makes an impact and has the career you deserve!
If you are interested in learning more visit: https://susanmbarber.com/programs/
If you are interested in learning more, visit:
susanmbarber.com/visibilitybreakthroughaccelerator/
Thank you for listening to The Visibility Factor Podcast
Check out my website to order my book and view the videos/resources for The Visibility Factor book.
As always, I encourage you to reach out! You can email me at hello@susanmbarber.com.
You can also find me on social media everywhere – Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you!
If you liked The Visibility Factor, I would be so grateful if you could subscribe and rate it where you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too!
Thank you to the team at Sheep Jam Productions for the amazing support of The Visibility Factor Podcast!

It’s Time to Raise Your Visibility:
Welcome to the Visibility Factor podcast with Susan M. Barber – a show where business leaders and anyone seeking ways to raise their visibility can come to learn how to take action in their own authentic way. It’s time to raise your visibility, amplify your voice and be the confident leader you were meant to be.
Each week, author, former fortune 500 IT Director turned executive coach, Susan M. Barber will bring you inspiring guests, coaching, tips and tools to empower you to take action so that you can elevate your career and gain new opportunities.
Topics about visibility, authenticity, confidence, leadership, impostor syndrome, and career transition will be discussed each week with guests who are amazing leaders and are doing great things in the world. There are so many possibilities to do more than you think you can, so trust yourself and let’s take this visibility journey together!








